“Brand Intervention is like NO other book on branding. I've read or attempted to read many books on
this subject. Most books on branding, as a small business owner, just don't apply or are hard to
understand how to apply what the author is trying to explain. In Brier's book, there are so many great
visuals, so many real examples of how to... examples of a lifetime of experience in branding, carefully
dissected into information easily understood and better: you can actually
see how to apply what he is
teaching you to your own brand.”
“My new Branding Bible — like a hot knife, this book slices straight to the point — 33 of them in fact.”
“What I find remarkable is how Brier was able to distill so many salient points that caused me to take a
deep breath and really look at my own branding and instantly see how and where I need to improve. In
short, it kicked my butt and caused me to wake up and smell the branding.”
“A branding book like no other…”
“I don't use the word 'genius' lightly... and David is no less than a genius.”
“This in-depth masterpiece will change your perception of 'branding' altogether.”
“David Brier is a master communicator. In this book, it becomes even clearer why it is so important for
business leaders and marketers to identify and nail the ‘point.’ Entertaining, easy to read, and equally easy to digest. This is for those who want to know branding, faster.”
“It is direct,
informative and best of all — actionable. None of us has time to wade through reams of paper (to make an author feel good about how much he can write) while we try to pick up something we can use. David
gets very high marks for his right-to-the-meat style.”
